Every marketer knows how difficult it can be to generate leads. But, it’s especially difficult for startups who are still struggling to reach out for partnerships with other companies and have yet to establish the right contacts. This is why hiring the right B2B lead generation agency to partner with can be really beneficial for any new business that is aiming to meet a marketplace.
Let’s take a closer look at how your startup can benefit from hiring a lead generation agency?
They have specialized experience
The whole process of lead generation has changed so much over the years. Acquiring customers with a huge prospect list and aggressive cold calling no longer work as a more nurturing approach is working better. Potential clients are more tech savvy and very educated, they do their own research online and know exactly what they want. If any salesperson attempts to call them, without having done any research on them, you bet they won’t even give them a minute of their time. Lead generation companies have the specialized training and experience to know what it takes to qualify a lead. They understand the art and science behind the motivational process of warming up potential leads to the brand and getting them to that point where they eventually buy. They know the concepts and services for conducting advanced market research in order to win the market and can collect enough valuable information to help them gauge whether a potential lead has a real interest in a particular product or service. They can do all the difficult process for you and leave the rest of your sales team to work with only the most qualified leads and focus more on the perfect close.
You don’t have the capacity in-house
Startups usually have just a small team who are already stacked with meetings and other time-consuming activities, and might not have the resources to start the outreach activities required for lead generation. A reputable lead generation agency can devote all of their resources to accomplishing your goals. They can hire, retain and match the right people with the right skills for your business and can create a dedicated team to handle most of your sales and marketing and find unique ways to attract people to your business.
Improve lead quality
There are two critical parts in the lead flow process:
- Prospecting – Which involves calling leads to make sure that they show a valid interest in the product or service and that they meet firmographic requirements and behavioral characteristics and can be nurtured and closed into a sale.
- Cold calling – Which involves engaging sales-ready leads through different stages of the buying cycle to move them towards a closed sale.
Not many experienced salespeople want to cold call new prospects. They’d much rather leave this part to someone else and work with warm leads that are likely to close. The best solution is to hire a lead gen company that can focus their time and resources on making sure that the pipeline constantly generates a high-flow stream of qualified leads. They can bring you the leads that match your ideal prospects, build relationships and execute a combination of lead nurturing campaigns to increase your overall conversion rate — and you can simply focus on closing.
Lead generation is not an easy thing to do for any business, not just startups. But using a reputable B2B lead generation agency to help you do research, digital marketing, and content creation to reach the right leads can make this difficult undertaking more manageable for you.
Lead Generation Strategies 